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Главная » 2013 » Январь » 22 » Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Reviews
20:42 Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Reviews |
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Why do so many global strategies faildespite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume,
Catch-22
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